Marketing an Event Experience: where the zombies, skeletons, and unicorns roam for free or fee

Parade Talk

 In October, I searched the Internet for parade and parade-like events related to Halloween, Zombie Walks/Crawls, and Day of the Dead. The number of events worldwide was astounding, from rural to suburban and urban settings, the visual and text documentation of these events and the people who attended them was extensive.

CFP Deadline Extended for H-Net Readers: The Material Culture of Writing (Proposals due Sept. 29)

Dear Colleagues: The deadline for submissions to the edited collection The Material Culture of Writing have been extended to the readers of H-Net, since we learned late that the reminder posting had not posted as expected. The new deadline is Friday, September 29. The full CFP is below. Hannah and I are happy to answer your questions.

Is your lifestyle out of stock? Consumption patterns convergence in East Asia; Ana María GOY YAMAMOTO, Sophia U., July 17

Sophia University Institute of Comparative Culture Lecture Series 2017

 Is your lifestyle out of stock? Consumption patterns convergence in East Asia;


"Bloomington Report" on School Readers?

I am working on a scholarly project concerning the production, marketing, and pedagogy of history education in the mid-nineteenth century.  One of the authors in the study is Marcius Willson, probably the most prolific textbook writer (especially of school Readers) in this period, under contract with Harper and Brothers since 1860.  He and his rival authors were deeply involved with marketing their works through commission agents who fanned out across the midwest and South to secure adoptions by school districts.  In 1864, his Readers’ penetration into the midwest sparked a major war with t

State histories at risk all over, and what to do about it

This post from H-Midwest highlights or refers to a number of issues facing historical organizations in New Jersey as well as the rest of the country and overseas: government funding cutbacks, political appointments, the relationship between education and entertainment, marketing, and competition between non-profits and for-profits for the same mission.


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