Have you thought about character costumes, mascots, or uniforms in parades affiliated with a recognizable brand? It might not be your first thought when seeing a bunch of people in Wonder Woman costumes striking poses, Smokey Bear waving from a truck bed, or a big faux fur bird, bear, or alligator mascot in sports jersey walking with a marching band in a parade. Maybe some people are thinking intellectual property (IP) thoughts of trademarks, copyright, and other legal concerns when seeing any branded entity in a parade, but not me. Yet, my mind veered to these thoughts while watching a
