A thorough assessment of jihadist images and videos reveals a great multiplicity of textual, verbal, and visual figurations, symbols, and patterns of appropriation. Groups and movements such as the ‘Islamic State’ articulate their claim on hegemony also by absorbing and appropriating these codes and symbols. Despite the fundamental polysemy of these signs, Jihadists seek to classify them as unambiguous and interpret them corresponding to their own ideology.
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