Podcasting Is Booming? Is this true?

Robert Cassanello (he/him/his)'s picture

I caught this article in the New York Times titled, "Podcasting Is Booming. Will Hollywood Help or Hurt Its Future?"

I am feeling like the Smiths song "Stop Me If You Think You've Heard This One Before."

Here another media format (first it was radio, then stand up comedy to claim the "new frontier" of Podcasting.

Once seen as a marginal forum for comedy, tech talk and public radio programming, Podcasting is one of the hottest corners in media. Yet its formats and business practices are still developing, leading producers, executives and talent to view the medium as akin to television circa 1949: lucrative and uncharted territory with plenty of room for experimentation and flag-planting.

Is it me or this this now a trope reporters write about Podcasting? 



Podcasting is a popular medium of choice in New Zealand - across the age ranges, but particularly by young consumers who are facile with mobile technologies. Here's an article from 2019 that described a survey undertaken by Radio New Zealand to try and figure out about the rapid uptick in usage by younger audiences:
https://www.scoop.co.nz/stories/CU1906/S00217/research-shows-new-zealand-a-nation-of-podcasters.htm  - here's a love letter by marketing professionals in 2020 about podcasting in NZ: https://nzbusiness.co.nz/article/power-podcasting

This aggregator site gives you a flavor of the many different types of podcast series here in NZ: https://www.podcasts.nz/