<Temple ICAS Event> Thinking about the Tokyo Olympics: City marketing and branding

Robert  Dujarric's picture
Type: 
Lecture
Date: 
November 27, 2015
Location: 
Japan
Subject Fields: 
Contemporary History, Japanese History / Studies, Social History / Studies, Sport History & Studies

Date: Friday, November 27, 2015
Time: 7:30 - 9:00 p.m. (doors open 7:00 p.m.)
Venue:Temple University Japan Campus, Mita Hall 5F
(access: http://www.tuj.ac.jp/maps/tokyo.html)
Speakers:
Dr. hab. Magdalena Florek, Adjunct Professor at Poznan University of Economics, Poland
Dr. Nancy Snow, Pax Mundi Professor of Public Diplomacy, Kyoto University of Foreign Studies
Moderator: Robert Dujarric, Director of ICAS
Admission: Free. Open to public
Language: English
RSVP: icas@tuj.temple.edu
* If you RSVP you are automatically registered.  If possible, we ask you to RSVP but we always welcome participants even you do not RSVP.


Overview

In 2020 Tokyo will host the summer Olympics and Paralympics Games.   This is an opportunity for the metropolis, and for Japan, itself to “brand” itself better.   We will analyse these issues during a panel discussion with two experts, Professors Magdalena Florek and Nancy Snow and then open up the floor for discussions.

Speakers                                                                                            

Dr hab. Magdalena Florek is Adjunct Professor at Poznan University of Economics, Poland.  She teaches place marketing, place branding, brand management, marketing planning, including a graduate course on “Place marketing – promotion of cities’ and regions’ development” at the University of Warsaw.  She participated in the Fulbright Foundation Program at Northwestern University and Kellogg School of Management, USA, was a senior lecturer at Marketing Department, University of Otago, New Zealand.  She is Co-founder and member of the board of "Best Place – The European Place Marketing Institute".  She is on the Editorial Boards of the Journal of Place Branding & Public Diplomacy, Journal of Urban Regeneration & Renewal, Journal of Destination Marketing and Management, and the American Journal of Modern Hospitality Management. She also works as a place brand strategy consultant.

Dr. Nancy Snow is Pax Mundi Professor of Public Diplomacy with Kyoto University of Foreign Studies. From 2013-2015 she was an Abe Fellow and Visiting Professor at Keio University, now completing a book on Japan’s global image and reputation since 3/11. She has held visiting professor appointments in China (Tsinghua), Israel (IDC-Herzliya), Japan (Sophia/Keio) and Malaysia (UiTM), as well as Syracuse University’s Maxwell and Newhouse Schools. Dr. Snow is the author, editor, or co-editor of ten books, including the Routledge Handbook of Critical Public Relations, Propaganda and American Democracy, Information War, Propaganda, Inc, and Routledge Handbook of Public Diplomacy. Snow is a two-time recipient of a Fulbright (Germany, Japan) and has served as a U.S. Speaker and Specialist in Public Diplomacy for the U.S. Department of State and U.S. Embassy in Tokyo. She advises Tokyo-based public affairs and public relations firms Langley Esquire and Makaira.
 
Contact Info: 
Robert Dujarric, Director
Kyle Cleveland, Associate Director
Eriko Kawaguchi, Senior Coordinator

Institute of Contemporary Asian Studies
Temple University, Japan Campus
Contact Email: