International Business Conference 2016: Searching for Innovative and Creative Business Solutions

Giedre Brazdauskaite's picture
November 30, 2015 to April 28, 2016
Subject Fields: 
Business History / Studies, Digital Humanities, Economic History / Studies, Journalism and Media Studies


International Business Conference 2016: Searching for Innovative and Creative Business Solutions

Vilniaus Kolegija / University of Applied Sciences
Faculty of Business Management

International Business Conference 2016: Searching for Innovative and Creative Business Solutions provides an international platform for the exchange of ideas and research findings on contemporary issues and trends facing the rapidly changing global business environments. Faced with complex, ever-changing challenges and opportunities, businesses realize that constant, ongoing innovation and adaptive creativity are essential to stay ahead of the competition and gain a competitive advantage. Creativity and innovation are the driving forces not only for adapting to changing business contexts, but also for proactively making an impact on existing markets and industries, and exploiting new opportunities and trends.

International Business Conference 2016 seeks to represent the most leading-edge insights and scholarly discussions related to innovative and creativity-driven business solutions that may have a high impact on the business of tomorrow. The Conference welcomes proposals from a variety of disciplines and perspectives that will contribute to the conference discourse, and invites theoretical, conceptual, empirical, managerial, case-study or methodological research perspectives along the following five thematic tracks:

Track 1: Innovative and creative business solutions in international business:

  • New global perspectives on international business;
  • International business trends and future foresight;
  • Globalization issues;
  • International business management;
  • International brand management;
  • E-commerce and e-business;
  • Business information systems;
  • Global value chains and logistics;
  • Innovative approaches to virtual teamwork;
  • Trends in international business education.

Track 2: Innovation and creativity management:

  • Emergence of new innovation and creativity-driven concepts, trends and perspectives in international business;
  • Trends in innovation and creativity management;
  • Development of a creative organization and a creative individual;
  • Creative and innovative concept / product / brand development;
  • Creative thinking techniques: ideation, brainstorming, etc.;
  • Creative industries and their management;
  • Creative entrepreneurship;
  • Business education for creativity and innovation.

Track 3: Innovative and creative business management models and approaches:

  • Different innovation and creativity-inspired approaches to business development and management;
  • Building a resilient organization;
  • Innovative business strategies and business continuity;
  • Trends in human resource management;
  • New developments in leadership and team building;
  • Innovative business sustainability and corporate social responsibility;
  • Trends in business management education.

Track 4: Creative and innovative marketing, branding and business communication approaches:

  • Innovative and creative business solutions in advertising sector;
  • Creative business communication management;
  • New trends and approaches in marketing and advertising;
  • Digital marketing and social media advertising;
  • Transmedia;
  • Consumer behavior;
  • Cultural management;
  • Trends in marketing and advertising education.

Track 5: Innovative and creative hospitality and tourism:

  • New global perspectives on hospitality and tourism;
  • Innovative and creative business solutions in hospitality and tourism sector;
  • Innovative tourism product development;
  • Creative destination marketing and branding;
  • Sustainable tourism;
  • Trends in hospitality education.

Key dates for abstract / paper submission:

  • Submission of abstracts (or full papers) for review: till November 30, 2015.
  • Notification of abstract or full paper acceptance: December 23, 2015.
  • Submission of full papers (who submitted only abstracts): till February 8, 2016.
  • Notification of full paper acceptance: February 29, 2016.
  • Registration payment: till March 18, 2016.

All submissions undergo double-blind peer review. All accepted papers will be published in an international, peer-reviewed research Journal of Creativity and Business Innovation (ISSN 2351 – 6186;, which is an open-access online Journal devoted to publishing research papers in the fields of business creativity and innovation. The Journal seeks to represent the most leading-edge ideas, insights and research findings related to creativity and business innovation, and their impact on business development, management and entrepreneurship.


Contact Info: 

Giedre Brazdauskaite, PhD., 
Senior Researcher, Editor-in-Chief of Journal CBI

Vilniaus Kolegija / University of Applied Sciences
Faculty of Business Management
Business Creativity Research Initiative 
Address: Didlaukio st. 49, Vilnius,
Lithuania LT-08303.
Phone: +370 5 219 1640

Contact Email: