Globalising Men's Style - London College of Fashion

Charlie  Athill's picture
Call for Papers
November 25, 2019 to February 16, 2020
United Kingdom
Subject Fields: 
Cultural History / Studies, Anthropology

Papers, presentations, and in-conversation discussions are welcomed for the Globalising Men’s Style conference to be held on Friday 26 June 2020, with an evening reception on Thursday 25 June 2020, at London College of Fashion – 20 John Prince's St, London W1G 0BJ. 


Over the past two decades men’s style, fashion and grooming have enjoyed accelerated expansion and attention. At the same time, the hegemony of Western fashion capitals has been challenged by innovative menswear practices, street style, and high-end design emanating out of new centres of creative practice. Shifting approaches to masculine aesthetics, expanding and emerging markets, and the proliferation of representations via social media, has stimulated – and brought to a wider global attention – a set of diverse manifestations of men’s style. The Globalising Men’s Style conference aims to address the Occidentalism of scholarship concerning men’s style practices by expanding our field of vision. We welcome abstracts focusing on the fashion cultures of locales that are under-represented in existing literature and those that address globalisation and hybridity. We also welcome designers, stylists, photographers and other practitioners within the field of men’s style who may be interested in participating in an ‘in conversation’ rather than delivering a traditional paper. 


Abstracts may address the following three key areas:

  • Men’s style as social practice: the use of menswear and style in defining social groupings and subcultural practice and as a mechanism for articulating identity/ies in relation to gender, sexuality, class, lifestyle, religion, ideology  or ethnicity.
  • The menswear industry: the design, manufacture, and promotion of menswear.
  • Communicating men’s style:  the role of media producers, audiences and social media in disseminating discourses of style and identity.

Submission guidelines:

E-mail an abstract of 150-200 words that relate to one of the three categories above. Also include a title, key words, your full name, affiliation, contact details and a short biography of 3-5 sentences. This submission should be a Word or PDF attachment. 


Opportunities for publication: 

The organisers intend to publish an edited volume resulting out of the conference proceedings.


Important dates: 

The deadline for submission of proposals: 16 February 2020. Notification of acceptance: 15 March 2020. 


Receipt of your proposal will be acknowledged via e-mail within three days – if it is not, please resend. Early submissions are welcome.



Contact Info: 

Charlie Athill or Jay McCauley Bowstead

Contact Email: