Best Practice Cases and Lessons from the World’s Most Ethical and Unethical Companies
Overview of the Book
In a contemporary environment of “truthiness” and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s marketing practices. The proposed book will address best practices in ethical branding, corporate culture, and such topics as truth, integrity, value, and differentiation. Collectively, these cases will provide a comprehensive overview of best practice in ethical branding.
Suggested Topics (not exclusive listing)
- Case Studies (specific companies and organizations)
- Ethical Principles
- Best Practices in Ethical Branding
- Unethical Branding Practices
Faculty, students, practitioners, academics, librarians
Hagai Gringarten, Ph.D., is an Associate Professor in the Gus Machado School of Business at St. Thomas University. He is Founder and Editor-in-Chief of the Journal of Multidisciplinary Research.
The Reverend Raúl Fernández-Calienes, Ph.D., is a Visiting Associate Professor in the School of Law at St. Thomas University and teaches Management Ethics at the university's Gus Machado School of Business. He also is Managing Editor of the Journal of Multidisciplinary Research.
Researchers and practitioners are invited to submit on or before May 1, 2017, a chapter proposal clearly explaining the topic and subject matter covered in the proposed chapter. Interested authors without a specific topic may receive suggestions for possible topics.
Proposals must include:
- Name(s) of each author
- CV from each author
- Chapter Title
- Abstract (100-200 words)
- Keywords (3-5 keywords)
Authors will be notified about the status of their proposals and sent chapter guidelines by May 1, 2017. Authors must submit full chapters by July 17, 2017. Full chapters will be approximately 2,500-5,000 words (10-20 pages double-spaced) in length.
Proposal Submission Deadline: May 1, 2017
Authors Notified about Proposals and sent Guidelines: May 17, 2017
Full Chapter Submission Deadline: July 17, 2017
Authors Notified about Chapters: July 31, 2017