National Seminar On "Media, Society and Culture: Interrelations and Emerging Trends"

Jagdish  Mehta's picture
February 8, 2018
Subject Fields: 
Humanities, Management and Leadership Studies, Psychology, Social Sciences, Sociology

Department of Sociology,   D.A.V. College, Sector-10, Chandigarh Cordially Invites You to Attend/present a paper in One Day National Seminar on “Media, Society and Culture: Interrelations and Emerging Trends” Sponsored by College Development Council, P.U. Chandigarh) 

Seminar Date: February 8, 2018                                    

National Seminar on "Media, Society and Culture: Interrelations and Emerging Trends"                                          


About The Seminar

The mass media have an important role in modern society as the main channel of communication. It is all around us. From the shows we watch on TV, surf we do on internet, the music we listen to on radio, to the books, magazines, and newspapers we read each day. Without the media, people in societies would be isolated, not only from the rest of the world, but from governments, law-makers, and neighboring towns and cities.

Media is a powerful socializing agent. It affects how we learn about our world and interact with one another. It mediates our relationship with social institutions. We are dependent on the media for what we know and how we relate to the world of politics because of the media-politics connection. Politicians rely on media to communicate their message. They define our interaction with other people on a daily basis as a diversion, sources of conflict, or a unifying force.

Media forms a society’s outlook, if its impact is positive and media accomplishes its tasks and responsibilities in an outstanding manner and guides the new generations by imparting knowledge and awareness then the society has greater chances of being a pluralistic, just and democratic one. On the other hand, negative impacts of media might intensify hatred leading to violence and bloodshed forming all brutal conflicts. So the role of mass media has to be that of a guide or torchbearer showing the right path.

In Fact, the media affect our aesthetic, cultural, civic, social, political and economic outlook. They are very intricate part of the matrix of society. The present theme of the seminar is to ponder over the ways in which the media have become deeply entwined in our social life. Thus, under the garb of Mass Media, Our Indian society is facing a complex pattern of contradictory change. The Social, political and Cultural life is diversely influenced by it.

The purpose of the seminar is to exchange of scientific ideas between scholars on the various issues on media and its relation and impact on society and culture.  The present Seminar will be advantageous to the intellectual, who are involved in policy formulation and implementation and also to research scholars who will get valuable inputs after the scientific deliberations.

Call for Papers:

The present seminar is primarily interdisciplinary and behavioral science oriented. Therefore, papers on related theme are invited from academicians, educators, researchers and experts in the field of Social Sciences, Planning and Management, Cultural Studies, Mass Communication, Languages and Social Activists. The seminar on ‘Media, Society and Culture: Interrelations and Emerging Trends” will deliberate upon the contemporary social issues that Media depicts and the impacts it has on the society. It will also covers the issues related to media ethics and dwell upon the challenges media present before society.

Papers are  invited on the following Sub-themes of the Seminar:

  1. Media and contemporary social issues.
  2. Media Stereotyping.
  3. Media and Human Rights
  4. Media and Women Empowerment
  5. Media and Portrayal of Women.
  6. Media and Emerging Culture
  7. Media and Environmental Crisis and ecological Concerns.
  8. Media and Emerging Youth Culture
  9. Media and Consumerism
  10. Media and Disaster Management
  11. Media and International Security
  12. Media and Depiction of Violence
  13. Media and Democracy
  14. Media and Child Rights
  15. Media and need of change in policy making to safeguard the interests of the people and the nation
  16. Any Other theme Related to the Main Theme

Interested participants may send their abstract and full paper relevant to the theme as e-mail attachment in MS Word format to before January 25th , 2018. Hard copy may be submitted on the day of the Seminar.

Guidelines for the papers:

  • Times New Roman, Font size 12, single line spacing.
  • Not more than three delegates are allowed to submit one paper.
  • Paper should be original and not presented or submitted for publication elsewhere. The author will have to send a signed declaration regarding the originality of the research work.
  • End notes should appear at the end of the paper.
  • The paper should have a complete and accurate bibliography, placed at the end of the text.


Park,R.E. (1950). Race and Culture, New York : Free Press


Tinker,H.(1967).’Is there an Indian Nation?’ in Mason, Philip(ed.): India and Ceylon. London: Macmillam Press. PP-

Boggett,D. (1979). ‘Democratic Kampuchea and Human Rights’, Economic and Political Weekly, 5,May, PP-

Since selected papers as recommended by our referees will be published either in the form of a book from a publication of repute with ISBN Number or in a special issue of UGC approved Journal. Therefore, the papers strictly adhering to the guidelines will be accepted for presentation and publication.

Registration Fees (on the spot)

Faculty and other Professional -   Rs. 500

Students and Research Scholars - Rs. 300

Seminar Convener:                                                                     Organising Secretary

Dr. Jagdish Chander Mehta                                                      Vandana Sharma

Head, Department of Sociology                                                   Asst. Professor (Sociology)

D.A.V College, Sec-10, Chandigarh                                            D.A.V College, Sec-10,

Fellow, Panjab University, Chandigarh                                        Chandigarh- 160011


Ph. 094179-13243, 9988913243


Contact Info: 

Dr. Jagdish C. Mehta

Head, Dept. of Sociology

DAV College, Sector- 10


09417913243, 9988913243

Contact Email: