Corporate Community Development: National Landing and Beyond

Rashmi Sadana's picture
Call for Papers
March 1, 2023
Virginia, United States
Subject Fields: 
Anthropology, Architecture and Architectural History, Sociology, Urban Design and Planning, Urban History / Studies

We invite you to submit abstracts (due March 1, 2023) for our hybrid workshop to be held on March 31, 2023 at George Mason University's Arlington Campus (Mason Square) and over Zoom.  We are interested in work on National Landing as well as comparative cases/places:

In 2018 Amazon announced Northern Virginia as the site for its second headquarters. National Landing represents a rebranding of the Crystal City, Pentagon City, and Potomac Yard neighborhoods by Amazon and the lead developer, JBG Smith. Since the announcement, the area is being carefully crafted to fit the overall brand image of Amazon—one that meets all the criteria of a globally shared place-branding checklist, including a brand name, unifying artistic elements, updated infrastructure and green spaces. We have come together as a group of researchers (at George Mason's Urban Research Hub) to raise the issues that have resulted from corporate community development as they relate not only to National Landing but also other urban development projects globally. 

Exploring and investigating the contours and consequences of corporate urban development requires a multidisciplinary perspective from scholars, public administrators, urban planners, and developers. To understand these processes, our workshop welcomes contributions in the following streams (though other topics not listed here are also welcome): 

Urban Planning and Design 


Environmental Sustainability 

Transport and other infrastructures 

Economic Impact 

Social Responsibility 

Housing Affordability 

Residential Displacement 

Corporate Governance 

Place Making/ Place Branding 

Urban Renewal / Development 

Public Sector Participation 

 We are inviting submissions of abstracts  from graduate students, established scholars, public administrators, and urban planners at any stage of their study, across disciplines within humanities and social sciences, from any part of the world. We will notify you about acceptance by March 6, 2023. All participants with accepted abstracts will be invited to present their research (as a paper in progress or other modalities) in the workshop.  Since this is a workshop and not a conference, the idea is to discuss work in progress and brainstorm ideas. 

 You can find the full Call for Papers on our website:

Deadline for submitting abstracts: March 1st, 2023, at 11:59 pm  

Please use this link to submit abstracts: 

Contact Email: