Call for Chapters: Transformation of Higher Education Through Institutional Online Spaces

Rotimi Taiwo's picture
Call for Papers
April 30, 2023
Subject Fields: 
Linguistics, Communication, Digital Humanities, Educational Technology, Environmental History / Studies

The surge in he demand for higher education in contemporary time is not unconnected with the liberalization and globalization of education in most countries of the world. Te result is massification of higher education leading to a competitive venture among higher institutions in their bid to market their services in order to attract stakeholders and consumers. Ths increase  in the number o higher institution across the globe has brought about strategic marketing on their websites and social media platforms. These platforms have been chosen for obvious reasons - they are globally accessible. Having virile websites and social media presence is quite essential to any higher institution in present times because  this helps them to communicate rapidly great amount of information and promotional messages. The latter exhibit product description, evaluation and diffeentiation, which display specifi linguistics and stylistic resources, as well as promotional strtegies. Promotonal elements can be seen in Presidents or Vice Chancellors' Messages, "About Us" Messages,  visions and missions statements , events and programmes announcements, jingles and so forth. This book intends to bring together perspectives from disciplines interested in the communication of promotional messages in higher education in the cyberspace

The objective is to present multidisciplinary/inerdisciplinary approaches to promitional discourses as presented in higher institutions' online spaces. Such perspectives include, but are not limted to: marketization, identity, and branding.

Recommended Topics

  • Marketization 
  • Idenity construction 
  • Brand Building
  • Digital Marketing
  • Brand Marketing
  • Conent Marketing
  • Critical Discourse Analysis of Marketization Strategies
  • Multimodal Analysis of Websites
  • Curriculum Marketing
  • Social Media Marketing
  • Email Marketing
  • Video Marketing
  • Higher Education Marketing Campaigns
  • Blogging
  • Influential Marketing
  • Logo Branding
  • Career Outcomes Promotions
  • YouTubification of Higher institutions Discourse
  • Twitterization of Higher Education Discourse
  • Promoion of Startegic Plans
  • Pragmatics of Higher Education Online Discourse 
  • Promotional Messages on LinkeIn, Instagram and Facebook
  • Promotion of Professional Development Online

Proposal submission: November 31, 2022

Proposal Acceptance : December 31, 2022

Full Chapter Submission: March 25, 2023

Book Publication: 2023

Publisher: IGI Global, Hershey, Pennsylvania, USA

ll submissions should be done through IGI Global's E-Editorial Manuscript Submission System.:

Contact: Totimi Taiwo 



Contact Info: 

Dpartment o English, Obafemi Awolowo University, Ile-Ife, Nigeria


Contact Email: