Call for Book Chapters: Digital Literacy in Tourism
German Working Title: Digital Literacy im Tourismus: Herausforderungen, Potentiale und Notwendigkeiten einer Branche im Wandel (Working Title: Digital Literacy in Tourism: Challenges, potentials and necessities of an industry in transition)
As one of the hardest hit industries in the COVID-19 pandemic, tourism professionals face the Herculean task of keeping pace with the rapid changes in the industry. While many travel agencies, tour operators, hotel and restaurant businesses slid into insolvency and numerous employees turned their backs on tourism, the disruption to the industry triggered by the pandemic also acted as an enormous catalyst, rapidly driving the acceleration of digital transformation over the past two years. Personalized offers, simple search processes, flexible booking and rebooking processes, real-time, transparent information, digital travel companions, and fast digital communication have already become the industry standard.
What digital competences do tourism employees need to meet existing and future challenges quickly and in an agile manner? How can tourism education help prepare present and future employees to meet the digital demands of the workplace?
This book aims to answer these questions, focusing on the development of digital competencies from the perspective of tourism education and training, guest relations, and tourism management. Based on theoretical and empirical contributions from different disciplines, the increasingly complex requirements for digital competencies are discussed and analyzed.
The book will be divided into two parts. The first and shorter part includes four chapters, summarising the results of the "Digital Literacy in Styrian Tourism" project, which was carried out by the University of Graz and the FH Joanneum University of Applied Sciences in Austria. The second part of the book contains empirical and conceptual contributions from tourism researchers and practitioners on selected topics (see suggestions below). Since tourism thrives on diversity and internationality, the second part will focus on contributions that go beyond the regional boundaries of the Digi-T project and that take a broader look at the topic of digital competencies in tourism.
Topics may include but are not limited to
- Digital literacy of tourism professionals (what is and what should/could be)
- Changing teaching and learning processes & practices in the context of digitalization and digitality
- Teaching digital competencies in tourism education and training
- Competence gaps and requirements of tourism employees and managers
- Digital challenges and potentials along the customer journey
- Shortage of skilled workers and digitalization
- Case studies & process analyses of digitization projects in the tourism industry
- Expectation management regarding digital processes & competencies
- Challenges of digitally networked communication
- Digitality and new courses of action, forms of perception and thought structures
- Future perspectives on education for digital literacy
Researchers and practitioners are invited to submit a chapter proposal, biographies of all contributing authors and up to 7 key words by 30 September 2022 in UK English, clearly stating the purpose and concerns of the proposed chapter. Authors will be notified within four weeks about the status of their proposals. Full manuscripts are due on 15. December 2022. Contributors may be requested to serve as reviewers for this project. The publication is anticipated to be released in late 2023. This is an open access publication, free of charge for contributors.
Chapter proposal (1,000 to 2,000 words) 30. September 2022
Author biography (ca. 100 words) & 7 keywords 30. September 2022
Full manuscripts (max. 7,000 to 10,000 words) 15. December 2022
Peer-Review 15. February 2023
Revision of article 15. March 2023
Publication Fall 2023
Please send your chapter proposal to the two book editors:
Prof.(FH) Mag. Dr. Birgit Phillips: firstname.lastname@example.org
Dipl.-Ing. Christoph Bauer, BA, BSc, MA: email@example.com
For inquires about this book project, please contact Dr. Birgit Phillips: firstname.lastname@example.org