New episode is available in the Hagley History Hangout—In Franchise: The Golden Arches in Black America, Marcia Chatelain explores how fast food restaurants saturated black neighborhoods and became, as well, a focal point in the development of “black capitalism.” To tell this story, she charts a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who―in the troubled years after King's assassination―believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to wither. Marcia Chatelain is a professor of history and African American studies at Georgetown University, and is a leading public voice on the history of race, education, and food culture. The author of South Side Girls, Chatelain lives in Washington, DC. Franchise was awarded the Pulitzer Prize in History and the Hagley Prize for the best book in business history.
The audio-only version of this program is available on our podcast. Interview available at https://www.hagley.org/research/history-hangout-marcia-chatelain.
Recorded on Zoom and available anywhere once they are released, our History Hangouts include interviews with authors of books and other researchers who have use of our collections, and members of Hagley staff with their special knowledge of what we have in our stacks. We began the History Hangouts earlier this summer and now are releasing programs every two weeks on alternate Mondays. Our series is part of the Hagley from Home initiative by the Hagley Museum and Library. The schedule for upcoming episodes, as well as those already released, is available at https://www.hagley.org/hagley-history-hangout.
Carol Ressler Lockman