CALL FOR AUTHORS: The SAGE Encyclopedia of Advertising & Society
Greetings,
Golson Media is producing The SAGE Encyclopedia of Advertising & Society. We are reaching out to members of the H-Amstdy community to join this exciting project.
We are inviting academic editorial contributors to The SAGE Encyclopedia of Advertising & Society, a new 4-volume reference to be published in 2016. As corporations spend $620 billion globally each year to make their products desirable, we are examining how advertising affects society, not only in the United States but around the world, from China’s newfound, regulated capitalism to political attack ads in the United Kingdom. The SAGE Encyclopedia of Advertising & Society includes approximately 700 articles. The following is a sampling of available entries that is of interest to H-Amstdy members:
History of Advertising, Colonial America
History of Advertising, 19th-Century America
History of Advertising, 20th-Century America
History of Advertising, 18th-Century Europe
History of Advertising, 19th-Century Europe
History of Advertising, 20th-Century Europe
History of Advertising, Africa, 19th Century and Earlier
History of Advertising, Africa, 20th Century
History of Advertising, Asia, 19th Century and Earlier
History of Advertising, Asia, 20th Century
History of Advertising, Australia/Pacific Region, 19th Century and Earlier
History of Advertising, Australia/Pacific Region, 20th Century
M&M’s “Melts in Your Mouth, Not in Your Hands!” Campaign
Madison Avenue
Marlboro Man
McDonald’s “You Deserve a Break Today” Campaign
Miller Lite “Tastes Great, Less Filling” Campaign
Morton Salt Umbrella Girl
Timex “Takes a Licking and Keeps on Ticking” Campaign
“Virginia is for Lovers” Campaign
Volkswagen “Think Small” Campaign
U.S. Army “Be All That You Can Be” Campaign
Victor Talking Machine Co. “His Master’s Voice” Campaign
Wendy’s “Where’s The Beef?” Campaign
Virginia Slims “You’ve Come a Long Way, Baby” Campaign
“Winston Tastes Good” Campaign
Each 1,000 to 5,000-word article will include the name and affiliation of the contributor in the byline of the entry. This comprehensive project will be published by SAGE Publications and the General Editor, who will be reviewing each submission to the project, is Dr. Isabella Cunningham, The University of Texas at Austin. We are currently making assignments with a deadline for submissions of January 2, 2015.
If you are interested in contributing to this cutting-edge reference, it can be a notable publication addition to your CV/resume and broaden your publishing credits. SAGE Publications, offers an honorarium ranging from SAGE book credits for smaller articles up to a free set of the printed product for contributions totaling 10,000 words or more.
Please select any entries that suit your interest and expertise and respond with your choices. Upon your reply I will confirm availability.
The list of available articles is already prepared, and as a next step we will e-mail you the Article List (Excel file) from which you can select topics that best fit your expertise and interests. Additionally, Style and Submission Guidelines will be provided that detail article specifications.
If you would like to contribute to building a truly outstanding reference with The SAGE Encyclopedia of Advertising & Society, please contact me by the e-mail information below. Please provide your CV or a brief summary of your academic/publishing credentials in related disciplines.
Thanks very much.
Mark Golson, Author Manager
advertising@golsonmedia.com
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