"Capitalism and the Senses" Conference

Ai Hisano's picture

“Capitalism and the Senses”

June 29, 2017
At Harvard Business School

This one-day workshop brings together scholars from various disciplines, including marketing, history, and anthropology, to explore how businesses developed marketing strategies to appeal to consumers’ senses from the nineteenth century to today. Attention to sensory appeals became a crucial part of business strategies in the modern consumer-oriented economy. The workshop will encourage participants to explore such themes as the creation of sensory experience in modern capitalist society from cross-cultural perspectives, the impact of technological development on sensory perception, the commercialization of the senses, and the construction of knowledge about the senses. The program will feature prominent scholars in the studies of the senses, the history of science, and marketing, including David Howes, Daniel Horowitz, Steven Shapin, Gerald Zaltman.

For further information: http://www.hbs.edu/faculty/conferences/2017-capitalism-and-the-senses/Pages/default.aspx

Faculty and students are invited to attend, and you can RSVP to Ai Hisano (ahisano@hbs.edu)