Proposals are received for organizers (email@example.com) until February 6th, 2022, including a title paper, author/s, institutional filiations and an abstract (max 300 words). Organizers will communicate with the proponents on February 15th, 2022.
Orsi HUSZ (Uppsala University).
Susana MARTINEZ-RODRIGUEZ (University of Murcia-Spain).
Bernardo BÁTIZ-LAZO (Northumbria University)
The contributions of this session seek to explore the interconnections of finance and fashion in the twentieth century in different parts of the world: How did the turn to consumer banking, popular investing or digitization change the style of finance? And how did fashion contribute to creating and changing the social image of finance? In what ways was fashion instrumental in gendering finance and banking? How was “financial fashion” reshaped when women begun to enter the world of finance as consumers and as bankers, traders, financial professionals. And how did banks and financial organizations use fashion as a means of public relation, or corporate identity creation? Were there any international trends or national differences in these connections between finance and fashion?
Mark J. CROWLEY (David Eccles School of Business, University of Utah). “Women and the Post Office Savings Bank in Britain, 1930-1945.”
Sabine EFFOSSE (Nanterre University). “The financial emancipation of French Women through banks advertising at the turn of 1968's: from the elegant housewife to the working woman.”
Gustavo DEL ANGEL (CIDE-México) and Víctor FLORES (Citibanamex-México). “Design, functionality and message. Branches of the National Bank of México (Banco Nacional de México) during the expansion period (1932-1990).”
Johanna GAUTIER MORIN (Graduate Institute of International and Development Studies IHEID, Geneva & Princeton University, NJ). “The Devil Wears a Diversified Portfolio”
Orsi HUSZ (Uppsala University). "Fashioning Finance: Gendered bank marketing in post-war Sweden"
Susana MARTINEZ-RODRIGUEZ. (University of Murcia-Spain). “Concern about Women”. A new fashion trend for the Spanish Private Banks (1960-1970)”.