Workshops on "Heritage Conservation Along Belt and Road Zones" on 24 April 2021

Victor Chan Discussion
April 24, 2021
Subject Fields: 
Humanities, Area Studies, Historic Preservation
Dear Colleagues and Students, 

You are cordially invited to attend the Workshops on Heritage Conservation to be held on 24 April 2021. The workshops are fully supported by the Inter-Institutional Development Scheme (IIDS) administered by the Research Grants Council of the Hong Kong Special Administrative Region (Project No. IIDS14-H03-19). They are co-organized by the Department of Social Science, the Hang Seng University of Hong Kong and Contemporary China Studies Research Center, Hong Kong Shue Yan University.


Details of the workshops - 24 April 2021


(1) Workshop on Branding Local Community into Silk Roads Heritage Conservation and Tourism


Objective: This workshop investigates new opportunities for the local community participating in heritage conservation and tourism along Belt and Road zones. The initiative of branding involves not only the implementation of business strategy but also the negotiation and cooperation among state actors and heritage professionals. We will look at other initiatives of local destination and community branding and try to link them with Belt and Road communities through discussion on lessons shared. It will discuss how different aspects of heritage conservation coexists with branding activities and how other brands can teach similar experiences with Silk Road destinations.

Time: 8:30am - 10:30am (HK Time)

Venue: Zoom (hosted by HSUHK)

Language: English



Prof. Jafar Jafari, Emeritus Professor of University of Wisconsin-Stout., USA

Dr. Duarte B. Morais, Associate Professor of Equitable and Sustainable Tourism at North Carolina State University, USA

Staff of UNWTO (TBA)



Dr Victor Chan, Assistant Professor of Social Science, The Hang Seng University of Hong Kong



Prof Kazem Vafadari, Professor of Tourism and Hospitality, Ritsumeikan Asia Pacific University, Japan


(2) Workshop on Local Resistance and Heritage Conservation and Tourism Along Belt and Road Zones during the COVID-19 pandemic: the Case of Yazd


Objective: Facing the latest development of COVID-19, this workshop examines the challenges of local communities of Yazd in heritage conservation and tourism. The pandemic not only adversely affects heritage tourism but also delays the progress of conservation project implementation. How would local community, state actors and heritage professionals work together to combat the negative effects of this unprecedented global health crisis?


Time: 3:00pm-5:00pm (HK Time)

Venue: Zoom (hosted by HSUHK)

Language: English and Persian



Mr. Mohsen Hajisaeid, President of Iran Federation of Tourist Guide Associations (IFTGA)

Mr. Reza Bahadori, Lecturer of Tourism Management in Yazd University

Mr. Arash Nooraghayee, CEO and Publisher of Gilgamesh Heritage & Tourism Magazine



Prof Kazem Vafadari, Professor of Tourism and Hospitality, Graduate School of Asia Pacfic Studies, Ritsumeikan Asia Pacific University, Japan



Prof Malcolm Cooper, Emeritus Professor, Graduate School of Asia Pacfic Studies, Ritsumeikan Asia Pacific University, Japan



If you are interested in these workshops, please feel free to complete the registration form. A specific zoom webinar code and passcode will be sent to individual registered participants one day before the workshops.

For Students: ECA/iGPS units will be given depending on the hours you participated in these workshops. 
For further inquiry, please feel free to contact us. 
Thank you for your kind attention. 


Contact Info: 

Mr. Dogulas Pea

Project Assistant