(Online presentation) "China’s old brands: Commercial heritage and creative nostalgia"

Thomas David DuBois 杜博思's picture

Hello all,

 

I recently presented some of my work on the nostalgia marketing of China's old food brands at the Duke Kunshan Contemporary China series.

Those who are interested in China, or nostalgia, or food (come now, you must be in there somewhere, right?) are invited to have a look at the recording at http://tiny.cc/ujuqtz, or you could use this impossibly long link

Best wishes,

Thomas

Thomas David DuBois 杜博思
Professor of Humanities, Beijing Normal University | 北京范大学文学院教授