New book: Beyond kawaii: Studying Japanese Femininities at Cambridge, 20 January 2021

Brigitte Steger's picture

Book Launch organised by the Daiwa Anglo-Japanese Foundation

Time: Wednesday, 20 January 2021, 12 noon (UK); 9 pm (Japan)
The event is free of charge, but booking is essential as space is limited:
Beyond Kawaii: Studying Japanese Femininities at Cambridge

edited by Brigitte Steger, Angelika Koch and Christopher Tso

with contributions by Anna Ellis-Rees, Ellen Mann, Alexander Russell and Tianyi Vespera Xie

About the book (available as paperback and e-book):

Kawaii. The love of all things cute has become the dominant image of Japanese girls and women. Real Japanese women are, however, more complex. Some celebrate their uterus, others experiment with fashion and cross-dressing or embrace their chubbiness, many struggle with motherhood. And some may even return as vengeful ghosts.

This third collection of studies by young scholars from the University of Cambridge looks beyond the kawaii image and explores the diversity and complexity of being a Japanese woman in the new millennium.


Participants at the webinar will have a chance to win a free copy of the book.

We are also happy to offer a limited number of free copies of Beyond kawaii to state school libraries in the UK. For further information, click here:


Kind regards,

Brigitte Steger
Dr Brigitte Steger
Faculty of Asian and Middle Eastern Studies
University of Cambridge
Fellow and Director of Studies, Downing College
Secretary General, Japan Anthropology Workshop (JAWS)