Paperback edition of Branding Japanese Food: From Meibutsu to Washoku

Dear colleagues,

I am happy to report that the paperback edition of our Branding Japanese Food will become available in January. If you would like to use it in your courses, please, drop me a note (k.j.cwiertka@hum.leidenuniv.nl) and I will put you in touch with the relevant people at Hawaii UP.

This podcast might be useful to learn more about the book, if you have not yet had a chance.

https://newbooksnetwork.com/katarzyna-j-cwiertka-branding-japans-food-from-meibutsu-to-washoku-u-hawaii-press-2020/

Best wishes and apologies for cross-posting.

Katarzyna

****************************************************
Katarzyna J. Cwiertka, PhD
Chair and Professor of Modern Japan Studies
www.amazon.com/author/cwiertka
Editor-in-Chief Worldwide Waste Journal
Editor Consumption and Sustainability in Asia series
****************************************************