Paperback edition of Branding Japanese Food: From Meibutsu to Washoku

Katarzyna  Cwiertka's picture

Dear colleagues,

I am happy to report that the paperback edition of our Branding Japanese Food will become available in January. If you would like to use it in your courses, please, drop me a note ( and I will put you in touch with the relevant people at Hawaii UP.


This podcast might be useful to learn more about the book, if you have not yet had a chance.


Best wishes and apologies for cross-posting.


Katarzyna J. Cwiertka, PhD
Chair and Professor of Modern Japan Studies
Editor-in-Chief Worldwide Waste Journal
Editor Consumption and Sustainability in Asia series