Graham H. Roberts. Consumer Culture, Branding and Identity in the New Russia: From Five-Year Plan to 4x4. Routledge Interpretive Marketing Research Series. Abingdon: Routledge, 2016. 312 pp. $170.00 (cloth), ISBN 978-0-415-72240-7.
Reviewed by Alla Myzelev (University of New York at Geneseo) Published on H-SHERA (December, 2018) Commissioned by Hanna Chuchvaha (Independent scholar/Alberta College of Art + Design)