The Massive Harrods Catalogue from 1912 Get Digitized: Before Amazon, Harrods Offered “Everything for Everyone, Everywhere”

Dominique Daniel's picture

The 1912 Harrods for Everything - a "1,525-page catalogue ... does seem to mean everything, with over 15,000 products available for purchase at the store’s location, by mail, or by phone (“anything, at any time, day or night”).... The catalogue took 13 years to scan. “Some idea of the vast quantity of items that Harrods stocked or had available can be taken from the general index,” notes Eric Hutton, one of the volunteer editors on the project, “which runs for 68 pages, five columns to a page.”

Source: Josh Jones, "The Massive Harrods Catalogue from 1912 Get Digitized: Before Amazon, Harrods Offered 'Everything for Everyone, Everywhere'”, Open Culture, August 26, 2020, http://www.openculture.com/2020/08/the-massive-harrods-catalogue-from-1912-get-digitized.html