Becoming Brands: Celebrity, Activism and Politics (2017) Paperback

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We are pleased to announce the release of Becoming Brands: Celebrity, Activism and Politics edited by Jackie Raphael and Celia Lam. Special thanks to Professor P. David Marshall for the foreword. The book is now available for ordering: Please share with your library, faculty, and students in your department.


Foreword: The Bridge of the Human Brand
P. David Marshall  

Introduction: Becoming Brands
Jackie Raphael and Celia Lam  

PART I: Approaches to Activism  

Offstage humanitarianism: Reality, drama and ‘successful misunderstanding’
Carla Rocavert  

The Emergence of the ‘Super-Celebrity Activist’: George Clooney and Angelina Jolie
Sally Totman  

The Silent DisCo: Celebrity, Disability and ‘Rights Not Charity’
Ellen Finlay and Louise St Guillaume  

Commercializing Conservationism: Celebrity, Sea Shepherd, and the Pop Politics of Protest
Evan Beaumont Center  

PART II: Politics and Presentation  

Conflicted Celebrity in Media: Graffiti Artists and pixadores in the Brazilian Press
Alexander Araya López  

Clint Eastwood’s Identity Politics
Ronald Strickland  

Rebel with a Cause: Celebrity, Authenticity and Political Capital
Tomasz Olczyk and Jacek Wasilewski  

PART III: Facing Feminism  

Having a Driving License in the Movie Theatre: Driver Nebahat
Nilay Ulusoy  

Celebrities and Conflicting Notions of Modern Feminist Embodiment
Kelly M. O’Donnell  

PART IV: Leaving a Legacy  

Phoenix Rising: Freddie Mercury’s Legacy and the Fight Against AIDS
Marie Josephine Bennett  

Paul Newman: Posthumous Philanthropy and Persona
Jackie Raphael

The Centre for Media and Celebrity Studies (CMCS) is an international organization and that helps coordinating academic research and media commentaries on fame. CMCS carries a pedagogical philosophy that inspires integration of high quality research in academic and public discourses of celebrity culture.  Using the critical lens of celebrity studies, CMCS facilitates academic and media partnerships to develop commentaries on fame and social change @celeb_studies 

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