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Greetings. The National Newspaper Promotion Association became the International Newspaper Promotion Association, which became today's International Newspaper Marketing Association (INMA). This is not a guess, but the fact.
Dane S. Claussen, Editor
Newspaper Research Journal
I wonder if the National Newspaper Promotion Association (and I've spotted some of their ads too, in 'E&P' from that era -- so that might be a good source too) folded eventually into the Newspaper Association of America (NAA, now the News Media Alliance https://www.newsmediaalliance.org/about-us/). It might be worth contacting them. I do think that if you can't find a parent organization that's inherited the copyright, so to speak, you might be able to use the image as long as you mention the organization that originally provided it,.