Call for Papers for a proposed edited collection tentatively titled “Idols: Pop Culture Icons as Brand Ambassadors for Fashion and Cosmetics in China” to be edited by Amanda Sikarskie, Ph.D., University of Michigan.
In China, popular culture idols are vital to the luxury fashion and cosmetics industry as brand ambassadors. This volume hopes to fill a critical gap in the English-language literature on this subject, bringing together authors from China (and Hong Kong and Macau), the United States, and around the world.