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The blog I started two years ago falls under Jean's definition of "the blog no one reads." And I intentionally developed my blog as "the blog no one reads." It is first and foremost a blog to help develop my thoughts on various interrelated subjects in my field. It may help others with their own line of thinking about these subjects, and, if it does, then that's great. I do think, as Patrick pointed out, that a blog with lengthy historiographies can be boring. My blog currently has a sub-section that has become a lengthy historiography appearing on one page.
Professor Jean, like Patrick Cox before him, raised questions about blogging, a few of which interest me very much.
I have been blogging for six years now, successfully in terms of developing a following in different countries, and have some recommendations for would-be bloggers, though I don't know how anyone but independent scholars would find the time and energy to blog to a non-academic audience.
I did not want to join the discussion, but I somewhat feel compelled to after Patrick's injunction and call to action !
I was an early fan of academic blogging but practice changed my mind. First and foremost blogging is a highly time-consuming activity and academic time is becoming scarcer, and the ROI is far from obvious.
I believe there are basically three kinds of blogs :
I like American Artifacts by Jules Prown and Kenneth Haltman as well, but you could also check out back issues of the journal American Jewish History: https://www.press.jhu.edu/journals/american_jewish_history/
and Arthur Asa Berger's Bloom's Morning might be interesting.
It's an humble attempt to rewrite Barthes's Mythologies in a relatively more contemporary context.
I would suggest Extraordinary Origins of Everyday Things. It's an old book but fun to read and informative as well.
hope it helps.
smithsonian.com has an Artifact of the Week thing--I've written a couple of articles (http://www.smithsonianmag.com/author/jennifer-le-zotte/). I focus on clothing, but other articles do the same with non-wearable objects, too.