We don't blog about American Studies but we do blog as American Studies-scholars (mostly) at Points: the Blog of the Alcohol and Drugs History Society. That is to say, we are historically grounded, inter- and multi-disciplinary, and polyglot in a good way. Or at least we try to be.
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I'd like to second the point about group blogs. I think anyone contemplating the issue has to begin with a sober awareness that blogging is simply not going to contribute to your assessment for tenure and promotion -- at least not at most institutions I know of. You can write a post that is read by tens of thousands of people around the globe, reaching a vastly greater audience than a monograph or an article in a top journal, but it probably won't amount to a hill of beans as far as your department or college is concerned.
If you blog, contributing to a group blog is definitely the way to go. You gain synergy, which is very important on the web.
I have opted out of blogging ( I do have a website, www.lilianbarger.com) because I think that in order to get an audience you do have to address issues of the moment and for me as a historian that requires more time than the 24 hours news cycle. The public wants answers, not just analysis. I also want to write in a different mode that requires more space, time and reflection, i.e. books. I have no interest in putting my fleeting feelings and opinions out there. As someone mentioned above, nobody cares.
You may wish to consider the short essays on individual American objects in Section VII of Hazel Carby and David Brody, eds., Design Studies: A Reader (Berg, 2009).
Also see Jules Prown and Kenneth Haltman, American Artifacts (Michigan State University Press, 2000).
"Object Lessons" is a series of essays and books edited by Ian Bogost and Christian Schaberg for The Atlantic and Bloomsbury. Not a few discuss American objects. See: http://objectsobjectsobjects.com/
Rachel Waltner Goossen, a historian at Washburn University, published an article on toys and nationalism in 2013 in _Peace & Change_ (volume 38, no. 3). Title is "Disarming the Toy Store and Reloading the Shopping Cart: Resistance to Violent Consumer Culture." I THINK that there is a collection of nonviolent toys created directly in opposition to nationalism and militarism out there in some Mennonite cultural archive, maybe the Kauffman Museum in Newton, Kansas--at least, they would be a good source to contact.
Another good resource is the "Object Lessons" column in the online journal Common-place (www.common-place.org), which focuses on American history and culture to 1900. Each version of the "Object Lessons" column focuses on an individual object, explaining its production and placing it in historical context. The columns are written by scholars in the field, but are intended to be accessible to a general readership. And they're free!
Director of Academic Programs
American Antiquarian Society
Winterthur Portfolio: A Journal of American Material Culture publishes articles about objects and their historical contexts. The journal is available on JStor. You might find some useful readings there. For articles about modern objects, with which students might have personal experience, see Rebecca Shrum's article about Mr. Coffee (Winter 2012) or Bess Williamson's article about objects designed for people with disabilities in the same issue. Dr. Williamson's article won the Grier Prize for best article in Winterthur Portfolio in 2011-2012.